The big white man style is out and doesn’t work. Being on an equal footing with the entire team is the key to a successful organization.
Trust is earned, integrity is non-negotiable; together, they are the guiding principles that shape my approach to business and life.
Building a brand is essential. Employees want to define themselves with a purpose. This boosts performance and success from inside out.
For me, digital is not just a tool but a lifestyle, enhancing every interaction and operation with superior technology and connectivity.
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Poised to become the Managing Director, currently shaping the strategic direction and preparing to steer the company towards its next phase of innovation and growth.
Actively involved in setting long-term goals and strategies, ensuring alignment with the company’s vision and market opportunities.
Engagement with potential and existing investors, articulating the company’s value and growth potential to secure and expand funding.
As a current partner and future executive, playing a critical role in the leadership team, driving decision-making processes and fostering a collaborative corporate culture.
Partner & Co-Founder
now
GoodsTag is an innovative platform that enhances circular economy practices by providing a digital passport for products. This technology allows consumers and businesses to track the lifecycle of goods, promoting reuse and recycling. GoodsTag’s approach significantly contributes to environmental sustainability by reducing waste and encouraging responsible consumption.
CEO
2018 – 2023
Ladenzeile is a leading comparison platform for fashion, living and lifestyle products and active across the entire European Union. The company employed up to 320 people and is part of idealo Group and thus part of the Axel Springer Group.
Oversaw comprehensive management and strategic direction, steering the company through 13 European dynamic markets to sustain and expand a multi-million Euro business.
Emphasized and implemented agile practices across the organization, enhancing responsiveness and flexibility in a fast-paced digital landscape.
Spearheaded a successful re-branding initiative, aligning the corporate identity with evolving market demands and future growth objectives.
Led and inspired a diverse team of more than 200 employees, fostering a culture of innovation, commitment, and performance excellence.
Led the development and expansion of the WELT Plus digital subscription model, significantly boosting digital revenue streams and subscriber engagement.
Held comprehensive responsibility across marketing, sales, and product departments, driving cohesive strategies that enhanced customer acquisition and retention.
Integral member of the management team, contributing to strategic decision-making and setting directional goals that align with corporate visions.
Championed a cultural shift within the company, transitioning from a formal to a more approachable „Du“ communication style and from private offices to an open-plan office setup to foster collaboration and openness.
CMO/CPO WELT Digital
2014 – 2018
WELT is a prestigious German publisher known for its commitment to independent journalism. The company, part of the Axel Springer Group, transitioned to a subscription business model around 2016 to adapt to the digital media landscape. This shift has led to significant successes in subscriber growth and engagement.
1999 – today
Founded webmx as a student, successfully creating comprehensive web presences for major companies like Thyssen, which financed my studies and laid the foundation for my career in digital entrepreneurship.
Co-founded Smartilo to offer cutting-edge software solutions, such as fully automated returns matching, enhancing efficiency and scalability in online marketing processes.
At Knallt, I freelance in strategic marketing and e-business, leveraging my expertise to consult and invest in burgeoning startups, driving their growth and success in competitive markets.
Managed diverse projects as a freelancer, including serving as the Interim Head of Marketing for tirendo, where I led initiatives that significantly boosted the brand’s market presence and performance.
Founded mycalm, an e-commerce venture in the yoga sector, designing a tailored online shopping experience that caters to wellness enthusiasts, demonstrating a passion for merging commerce with personal health.
As a core member of the founding team, instrumental in launching and establishing the mirapodo brand in the competitive online landscape.
Developed and implemented comprehensive online marketing strategies across all channels including SEA, SEO, affiliate marketing, and price comparison, driving substantial traffic and conversion rates.
Built and led the online marketing team, fostering a culture of innovation and performance that significantly contributed to the company’s growth.
As Head of Online Marketing, played a crucial role in the management team, influencing strategic decisions and aligning marketing initiatives with business objectives.
Head of Online Marketing
2009 – 2013
Team Lead IT Development Performance Marketing Tools
2009
Immobilienscout24 is Germany’s leading real estate platform, connecting prospective buyers and renters with properties nationwide. The platform streamlines the property search and transaction process, significantly impacting the real estate market.
Led the technology team for online marketing, enhancing tools and strategies across SEA and SEO to maximize market reach and conversion.
Pioneered advanced bid management and context advertising data analysis, optimizing ad spend effectiveness and targeting precision.
Maintained a direct line to the CMO, ensuring alignment of marketing strategies with overarching corporate goals and facilitating rapid decision-making.
Developed and implemented robust SEO white label sites and tailored SEA tools, driving significant improvements in search engine visibility and user acquisition.
Led eBay’s affiliate marketing initiatives, laying foundational strategies that powered the rise of today’s major e-commerce platforms like Idealo.
Spearheaded the creation of „eBay Relevance Ad“ and the „Crazy Little Helper,“ pioneering tools that transformed eBay into a dominant force in the context-sensitive and SEA markets.
Gained invaluable skills and insights working agilely and learning from the best in one of the largest e-commerce environments, contributing to strategic decisions and cutting-edge marketing solutions.
As a part of eBay’s online marketing team, leveraged agile methodologies to rapidly adapt and innovate, driving significant advancements in digital marketing.
2005 – 2009
Manager Internet Marketing & Advertising
Focus: E-Commerce, Marketing & Business Technology
Old people’s home
Degree: Abitur
